History of Capture's Venture into Identification and Voice Logging Technologies
Brass ID metal-plate tags for electrical machines..
Our first adventure into products, other than dictation, started shortly after becoming a Norcom dealer in 1974. Norcom lead us into other technologies and markets. That transition began with entering the metal tag embossing equipment sector. The major markets for these metal embossers were the military and industrial markets. One of our biggest sales was to New United Motors for the production on VIN tags for the automobiles they were manufacturing.
Being in the metal embossing sector brought Datacard to our doorstep as a dealer for their plastic card embossing equipment. Datacard was – and still is – a big player in the plastic card embossing sector, serving both the medical and financial markets.
As our metal and plastic card business grew, our dictation business began to decline. The noticeable decline in dictation equipment was due to computers, which were better designed for small business, hitting the market.
In the late nineteen nineties, US Audio, Inc. began representing Nice, a company providing call recording services to large corporations and call centers. We approached our customer base and immediately began finding success in the rapidly growing call center business.
From US Audio’s beginnings, in 1948, our main goals were to provide excellent customer service to our loyal and growing customer base and to provide a professional and friendly place to work for our employees. Through US Audio Inc’s history, up until 1995 and probably beyond, our niche has been to supply relatively obscure products that required immediate and specialized service and consumed supplies not readily available on the open market.
In 1996, we relocated our headquarters from Emeryville to Alameda Ave, in Oakland – a great location right on the estuary and an even more centralized location to better serve our Northern California customer base. More on our history in the next post…
Ed Wright
Author, entrepreneur, ultimate optimist who believes hard work - works!