Experts are talking about the future of Unified Communications (UC) and how the market is changing in 2014. From VoIP to cloud communications, these technologies are evolving. However, both SMBs and enterprise businesses can benefit from the new conveniences that these technologies provide.
According to Jon Arnold, an independent analyst, 2014 may mark a divergence point between VoIP and UC. However, he still believes there are advantages for all different types of companies. For example, for companies who are still using Plain Old Telephone Service (POTS), VoIP can be a viable option and a subset of UC.
Some companies will want to look beyond the scope of tradition telephony and VoIP. Companies can advance their communications with UC not only to set themselves apart from their competition, but also to help their employees to thrive. Employers recognize the overall value of full UC solutions because of their usability and ability to cut costs.
UC conversations are changing overall. While sales representatives used to focus primarily on IP PBXs, the conversation is moving from phones to computer screens. Video is playing a larger role. Cloud solutions are growing in popularity, and companies are taking advantage of all the benefits that UC has to offer.