Datacard, the leading provider of identification products, has just bought Entrust, a maker of identification software. With this new purchase, Datacard will be able to manage billions of electronic identities, including credit and debit cards. As U.S. e-commerce spending has expanded over the years, these cards need extra protection. That’s why Entrust and Datacard are working together to make sure that online identities are protected.
Entrust’s software and technologies work to help secure online identities and purchases. According to Ottawa Citizen, their software recognizes and authorizes digital keys, codes and credentials. Their main focus is to address main identity theft risks, which adds a tremendous feature to Datacard’s identification platform.
Datacard has always played a key role in future innovations for identification. They helped to build the future of the plastic card replacement of cash in the past. Now, they’re moving forward into the electronic future. As mobile phones and online spending grow more and more popular, they understand that changes need to be made to protect sensitive information.
Especially when data breaches continue to affect millions of accounts and identities, these technological advances will need to be perfected. As USA Today has recently reported on Target’s data breach on over 40 million accounts, it’s apparent that new solutions need to be in place to make sure that every shopper’s identity is protected.